The Brazilian League of Legends Championship (CBLOL) has recently announced a partnership with Coca-Cola, the renowned soft drink brand and manufacturer.
Under the agreement, CBLOL will endorse a limited-edition League of Legends-inspired flavor by Coca-Cola throughout the second split of its 2023 season.
Apart from featuring the Coca-Cola logo on CBLOL broadcasts and social media platforms, both parties will collaborate to create various digital activities to engage fans.
This collaboration comes in the wake of CBLOL‘s second split of the 2023 season, which has already garnered a peak viewership of 138,929. In the first split of the 2023 season, CBLOL achieved peak viewership figures of 276,078, as reported by Esports Charts.
Coca-Cola is not the only beverage brand supporting CBLOL in 2023. In June 2022, Heineken, an international beer brand, partnered with the league to promote its Heineken 0.0 brand during CBLOL broadcasts for the next two seasons.
CBLOL‘s split involves ten teams from South America competing for six playoff spots. The winner of the playoffs will secure a spot in the 2023 League of Legends World Championship, scheduled to take place in South Korea later this year.
Diego Martinez, General Manager of Riot Games in Brazil, comment on the partnership:
Coca-Cola Ultimate Sugar Free is the first limited edition flavor created in partnership with Riot Games that celebrates the League of Legends player by giving them new in-game experiences. Extending the partnership to CBLOL was something natural that we did not hesitate to bring to the conversation with Coca-Cola.
Diego Martinez, GM of Riot Games Brazil
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