Coca Cola, an international soft drink company, partnered with game developer Riot Games to develop a special, limited-edition flavor of the beverage for League of Legends.
The partnership, which includes League of Legends in-game challenges and emotes, is the first time a beverage producer has developed a flavor with a gaming company. Coca-Cola is additionally distributing actual Nexus crystals in cities all around the world, including Shanghai, Mexico City, and Los Angeles.
The flavor, labeled “+XP,” is the most recent in the company’s list of “creations” introduced this year. The corporation has previously collaborated with Coca-Cola Starlight, which is “inspired by space,” and the Spanish singer-songwriter Rosala.
As part of its contribution, Riot Games has included Coke-themed goals to access exclusive Ultimate emotes in-game. The activations go into effect now and may be unlocked through June 18th. By using the Coca-Cola Instagram filter on a selfie, players may also turn into their favorite League of Legends characters.
The League of Legends “Ultimate” flavor advertises “the taste of experience points” and comes in a classic plastic Coke bottle with the Coke logo wrapped in gold plastic. The press announcement said nothing about the flavor itself, but it did state that it would only be sold in “select markets,” which included the US and Canada.
Riot and Coca-Cola have collaborated twice before, with this project being the second. It contributed to the development of “unique fan experiences” for the League of Legends: Wild Rift esports scene as a founding partner. Additionally, it has partnered with British esports organization Guild Esports and sponsored The Esports Awards.
Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company commented on the partnership:
This collaboration with Riot Games allows us to continue elevating the Coca-Cola Creations platform with a brand new flavour that reinforces our shared mission to put fans and players at the forefront of everything we do. Coca-Cola Ultimate, our seventh Coca-Cola Creation, carries an astonishing design, unlocks the taste of +XP for players on their journey and enhances their gameplay experience.
Oana Vlad
Tournament organizer PGL has announced via their X account that the Singapore Major 2026 will…
Norwegian-based esports organization Metizport is parting ways with Swedish AWPer nawwk. In an announcement made…
The Brazilian side paiN has announced that they are parting ways with Uruguayan player dgt…
Making their re-entry into the Counter-Strike scene, 100 Thieves is eyeing Astralis' star AWPer, device.…
Danish esports giant Astralis has admitted that salary payments to players and staff have been…
Swiss-based esports organization 9INE has announced that they have parted ways with faveN and MoDo…