ESL Gaming, the world’s leading esports company, announced today a historic extension and expansion of its partnership with Monster Energy. The new, multi-year agreement is expanding to include more ESL Gaming products and marks the first time Monster Energy will support mobile gaming and esports.
We are thrilled to expand our portfolio partnership with Monster Energy. Their ongoing commitment makes them a leading supporter of global esports and helps us to continue delighting fans across our array of world class titles. No other portfolio offers the same breadth and dynamism, providing an unmatched opportunity for brands to connect with the diverse esports and gaming communities across the globe.”
ESL Gaming Co-CEO Craig Levine
Monster Energy has a long and rich history within gaming and esports as a crucial supporter and partner of DreamHack branded esports events and festivals since 2014.
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“Our partnership with DreamHack, and now ESL Gaming, makes this one of the longest and most successful partnerships within the esports and gaming industry. Just as we have grown many of our other major partnerships, so too will we continue to foster and grow top-tier esports tournaments, mobile esports, DreamHack festivals, and even retail partners. We look forward to growing our relationship even further with ESL Gaming and being a part of the future of esports and gaming lifestyle events across the globe.”
Monster Energy CMO Dan McHugh
The new partnership means Monster Energy will continue their support of the thriving esports landscape as a global partner within ESL Pro Tour CS:GO, including Intel® Extreme Masters, the ESL Pro League, ESL Challenger, and more; as well as ESL Gaming’s Dota 2 properties, ESL One and DreamLeague Dota 2 leagues and mobile esports ecosystems such, including the Snapdragon Pro Series.
In addition, Monster will continue as a global partner of the CS:GO Hub, an analytics platform that helps teams and players develop their skills by providing in-depth data from their competitive and matchmaking games.
