FACEIT Launches Its Esports Advertising Platform

FACEIT has launched FACEIT Ads, a new advertising platform for brands looking to connect with their competitive gaming audience.

According to FACEIT, this new venture will aim to provide advertising space for brands on the FACEIT platform. The company will also advise brands that want to understand the gaming audience. Moritz Natalini, former advertising specialist for Bidstack, Sky and Expedia, will head FACEIT Ads.

According to FACEIT, the goal is to leverage the market expertise the company has acquired while simultaneously connecting esports fans and players with global brands. FACEIT reports that it has more than 23 million esports followers worldwide, many of which are part of the demographics considered hard to reach with traditional advertising.

“With close to 24 million users on our platform, we’ve built up an amazingly brand loyal and engaged audience. That’s why we’re extremely excited to unveil this new offering, allowing brands of all shapes and sizes to engage with an extremely important but often overlooked demographic.

By working with brands to craft bespoke campaigns, while maintaining respect for our community and their data, FACEIT will be able to grow our business and the competitive gaming sector as a whole. Moritz Natalini is the perfect person to lead FACEIT Ads.”

Michele Attisani, Co-Founder & CBO of FACEIT

While advertising is nothing new to FACEIT, the company’s consulting division is certainly is. The company has announced that it now has the ability to provide solutions for all business types and sizes, as well as consulting services.

Esports organization Ninjas in Pijamas recently launched a similar venture with Aser Ventures called Shinobi Esports. The company aims to provide sports brands with tools and training to get into esports.

It’s interesting to see esports brands turn to education and serve brands for further growth. This was a logical move for FACEIT.