Sponsorluk

Ninjas in Pajamas Made a Five Year Deal With Zilliqa!

Successful esports organization Ninjas in Pajamas have signed a five-year deal with blockchain company Zilliqa.

Zilliqa, a blockchain company, has become quite popular in the Cryptocurrency market in a short time. Founded in 2017, Zilliqa is a cryptocurrency company focused on building a blockchain platform. The company received its first coin offering in 2017. They later raised $22 million (~£16.02 million) in Ethereum. Collaboration with NIP marks Zilliqa’s first step into esports.

During Covid-19, esports organisations were able to switch to online play and marketing initiatives relatively easily compared to traditional sports. But with the world finding its rhythm in a  ‘new normal,’ we needed to consider: how could people remain engaged? Could they use their time online to earn and not just play? With blockchain-based gaming companies being infused with nearly half a billion dollars in the first half of 2021 alone, crypto seemed to have all the answers.

Hicham Chahine, CEO, Ninjas in Pyjamas

Heads of the companies expect the experiences to provide users with ‘real and tangible benefits‘ alongside digital interactions. Among the organization’s mentions was people going into a virtual store to try the products. In addition, fans will have the opportunity to watch the NIP game together while in the virtual store.

Partnership includes experiences such as pop-ups in tournaments. Also, Zilliqa logo will be on NIP’s jersey’s. In addition, Zilliqa will take part in the PGL Major 2021 in Stockholm as a sponsor.

An interesting point in this partnership was that a ‘significant part’ of the sponsorship was paid with Zilliqa’s local currency, ZIL. Executives of both organizations expressed their opinions about this partnership.

The physical and digital worlds are merging, and it has left no one behind. Esports is a great example of this. Over the past year, aficionados looking for new means of engagement realized how esports could be enjoyed as a remote social experience with peers. Crypto joined in, adding immersive, play-to-earn components to this world. Zilliqa didn’t miss a beat. In addition it has been amping up our efforts to revolutionise the creator economy. Now we have the opportunity to make our mark with gaming legends Ninjas in Pyjamas. We have no doubt that this collaboration will bring new people, adoption into the cryptoverse.

Matt Dyer, Head of Growth at Zilliqa
Ecem Subaşılar

21 yaşında, istanbul teknik üniversitesi öğrencisi, her oyun tarzından biraz biraz, müzik tutkunu

Recent Posts

IOC Announces Inaugural Olympic Esports Games, Partnering with Saudi Arabia

In a landmark announcement, IOC President Thomas Bach declared, “This marks a new era for…

4 months ago

Esports World Cup 2024: CS2 Tournament Details

The Esports World Cup 2024 is drawing attention with its Counter-Strike 2 (CS2) tournament. With…

4 months ago

Grand Theft Auto 6 (GTA 6): Expectations and System Requirements

One of the most anticipated projects from Rockstar Games, Grand Theft Auto 6 (GTA 6),…

4 months ago

EA Sports FC 25: Next-Gen Gaming Experience and Expectations

EA Sports continues to deliver a new experience for football gaming enthusiasts every year, and…

4 months ago

Esports World Cup Announces Amazon as Its Official Ecommerce Partner to Establish Exclusive Gaming Hub

Online Hub on Amazon.sa and Amazon.ae will deliver Live Esports broadcasts via Amazon Ads integration…

4 months ago

Esports World Cup and HONOR Sign Technology Partnership for Mobile Competitions

The Esports World Cup Foundation (“EWCF”) and HONOR, a global technology leader, have announced a…

4 months ago