Popular gaming hardware manufacturer Razer has been named the official gaming chair sponsor of Knicks Gaming, Madison Square Garden Sports’ NBA 2K League franchise.
As part of the partnership, Razer will equip the Knicks Gaming training facility with gaming chairs for both its players and employees.
The brand will also work on Knicks Gaming digital channels, including the official website, videos and social media posts. Razer and Knicks Gaming also said that both organizations will collaborate on original digital content. The first of these will be promotional videos of Razer gaming chairs.
“We are proud to have Razer as the official gaming chair partner of the Knicks Gaming team. We look forward to utilizing their high-performance, high quality gaming chairs, and know that this partnership will be beneficial for both brands as we kick off the 2022 NBA 2K season.”
MSG Sports Vice President of Business Operations Dan Fleeter
Also see: Guild Esports Partners With Razer
Razer introduced its first gaming chair in October 2020 and has since formed partnerships with Alliance, Team Queso, and KRC Genk Esports. Its transition into the gaming chair business already looks fruitful as the company has secured its fourth partnership deal since launching the Iskur chair in 2020.
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