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Espor

Espor Dünyasında Olan Sponsorluklar ve Ortaklıklar: Mart 2021

OFFMETA ve ESL Pro League Ortaklığı

Yeni kurulan müzik şirketi OFFMETA, ünlü rapçi bbno$ ile müzisyenleri espor ve oyun sektörü ile tanıştırmıştır. Müzisyenler ve espor arasındaki ilişkileri güçlendirmek amacıyla, Line Rindvig ve Jannis Wenderholm tarafından şirket kurulmuştur.

Esports Entertainment Group’tan, Dencer Broncos ve Kraft Sports Sponsorluğu

Amerika’nın kumar şirketi Esports Entertainment Group (kısacası EEG) geçtiğimiz aylarda, NFL‘de mücadele eden Denver Broncos ile ve milyarder Robert Kraft‘ın sahibi olduğu Kraft Sports ile sponsorluk anlaşması imzalamıştı.

Guild Esports ve SUBWAY Ortaklığı

İngiliz espor organizasyonu Guild Esports, Subway ile iki yıllık sponsorluk anlaşmasını yaptığını duyurmuştu. Subway markası, Guild Esport formalarında, içeriklerde ve Londra‘da bulunan genel merkezinde yer alacak. Yapılan açıklamalara göre Subway, espor akademi sistemi aracılığıyla genç oyuncuları da destekleyecek. Subway gibisi yok be!

Cinsiyetçilik Suçlamaları Sonucunda Alienware, Riot Games İle Ortaklığını Sona Erdirdi

Riot Games, oldukça zorlu bir ay geçirdi. Alienware, Riot CSO‘su Nicolo Lauren‘e yönelik cinsel taciz suçlamalarının ardından, Riot ile ortaklığını 10 ay erkenden sona erdirecek. Hatırlarsanız yaklaşık 3 yıl önce, Kotaku‘nu bu konuyla alakalı bir haber çıkarmıştı. Kotaku‘nun haberinde, Riot içerisinde çok sayıda cinsiyetçilik ve cinsel taciz iddiası bildirlmişti. 2018 Aralık ayında ise, “uygunsuz davranış” iddialarını gerçeğe dönüştüren detaylı bir raporun ortaya çıkmasının hemen ardından Riot Games‘in Baş İşletme Görevlisi Scott Gelb görevden alınmıştı.

EXCEL ESPORTS X Beyond NRG

Londra’da yer alan EXCEL Epsorts, geçen ay enerji içeceği markası Beyond NRG ile sponsorluk anlaması imzalamıştı. Böylece, Beyond NRG, EXCEL Esports‘un League of Legends ve VALORANT kadrolarının resmi enerji içeceği ortağı olmuştur. Sadece EXCEL Esports‘la değil, ESL Premiership, Warner Bros Games, ve Team Endpoint ile sponsorluk anlaşması imzalamıştır.

Team Endpoint ve CeX Ortaklığının Devamı

Team Endpoint için güzel bir ay oldu. Rocket League‘nin RLCSX (Rocket League Championship Series X) ve CS:GO‘nun ESL Pro League‘de harika performans göstermişti. Böylesine güzel performansın üstüne, CeX ile olan ortaklığının devam etmesi, takım için inanılmaz olmuştu. CeX CEO’ları Hugh Man ve Frank Orchard, anlaşmanın bir parçası olarak Team Endpoint‘in yönetim kuruluna bağımsız olarak göreve katıldılar.

Unikrn X FYX Gaming

Espor bahis şirketi Unikrn, oyun platformu FYX Gaming ile ortaklık kurdu. Bu ortaklık sonucunda Unikrn, platform içerisindeki akışları seçmek için CryptoFights maçları sırasında oluşan oyun içi verilerini kullanacak. Yapılan tüm maçlar, FYX’in platformu aracılığıyla Bitcoin SV zincirine gerçek zamanda kaydedilecek.

Enthusiast Gaming ve TikTok Ortaklığı

Enthusiast Gaming, geçtiğimiz aylarda TikTok ile sponsorluk anlaşması yaptığını hayranlarına duyurmuştu. Bu sponsorluk anlaşması sonucunda TikTok, uygulamasını espor ve oyun sektörüne daha fazla entegre etme amacıyla, Enthusiast Gaming’in espor platformundan yararlanacak.

Ata Camkıran

24 yaşındayım, Atılım Üniversitesi ve her zaman hayalim olan Mütercim-Tercümanlık bölümünden mezun oldum. Film, dizi ve oyunlarda distopya teması her zaman favorim olmuştur. Reddit ve Wiki sayfalarında yeni şeyler öğrenip keşfetmekten hiç bir zaman sıkılmam.

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