To mark the launch of Guild’s largest-ever partnership, some of Guild’s pro players and content creators have been brought to life in their very own comic book superhero film with an important message: to help gamers and esports fans play smart in this new universe and avoid evil crypto forces.
With graphics created by British-Nigerian visual artist Siku, the superhero film has been launched today to celebrate the partnership. The film will be followed up by a number of activations, all educating gamers on the importance of safe navigation of crypto and blockchain. The characters ensure the fabric of “blockchain cryptoverse” remains intact.
Running from Wednesday 9th to Friday, 18th March, several different content pieces will be premiered across Guild’s Social media channels including the launch video, a character reveal and character Q&A.
The graphic novel features some of Guild’s biggest content creators and players who have their very own super powers.
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Joining the content creators are some of Guild’s championship-winning professional players, including:
“The rapidly-changing world of crypto and blockchain can feel overwhelming to people new to the space, and we’re excited to release this graphic novel with an important message to help people interested in that world avoid scams. We’re incredibly proud of the talented creative team we have at Guild and can’t wait to tell Bitstamp’s story to Guild fans around the world alongside this important message.”
Michelle Tierney, Chief Commercial Officer at Guild
Announced in January 2022, Guild welcomed Bitstamp, one of the world’s longest-running crypto exchanges, with the signing of a three-year global sponsorship deal for £4.5 million, joining Subway, HyperX and Samsung Odyssey as multi-year partners.
“We are very thrilled to partner with Guild and Siku as visual artist to create a graphic novel of the world of crypto and to excite people who are new to it. We also aim to ensure that everyone has the needed insights and guidance to trade Crypto safely and securely which is our absolute priority at Bitstamp.”
Barbara Daliri, Chief of Growth at Bitstamp
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