Esports tournament organizer BLAST has announced a partnership with gaming peripherals manufacturer Razer for its upcoming BLAST Titans Apex Legends event.
According to the release, the partnership looks to integrate Razer into the competition through several activations, including product giveaways, player-led content opportunities, and in-game branding. In addition, Razer will also be integrated into a match and tournament MVP activation that will occur during the broadcast.
Oliver Clarke, Head of Brand Partnerships at BLAST, commented: “Razer is a well-recognized brand in the esports and gaming space – it’s great to have their backing and support ahead of our first-ever BLAST Titans event this week. Apex Legends has a large and passionate community of gamers, one we look forward to engaging with through a variety of exciting digital activations involving Razer.”
Set to kick off on July 23rd, the inaugural BLAST Titans tournament will feature 40 European teams battling it out for a share of the event’s €40,000 prize pool.
The first tournament weekend will see a double elimination battle royale competition. The top 20 teams will advance to the second weekend and face each other in Arenas, a new game mode recently introduced in Apex Legends.
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