Guild Esports, the esports organisation co-owned by David Beckham, is excited to welcome Razer, the world’s leading lifestyle brand for gamers, as the Company’s Official Gaming Chair Partner with the signing of a two-year sponsorship deal.
As part of the two year contract, Razer will be providing state-of-the-art gaming chairs for Guild’s professional players and content creators globally, along with gaming chairs for the Guild Academy and Guild’s headquarters, which will open in London’s Shoreditch later this year.
“We’re delighted to be partnering with Razer, a leading brand that has built a global audience and has been a staple in the esports community for many years. With a shared vision of growth and providing value to our community, we very much look forward to our partnership with Razer. Razer has been closely involved with the esports world and its global audience for many years. This is the fifth brand to sign with Guild, and it demonstrates the quality of partners we continue to attract because of our fan-focused strategy, team performances and relationship with a fast-growing, young, and passionate audience.”
Kal Hourd, Chief Executive
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The sponsorship with Razer is worldwide and becomes effective from today. It grants Razer marketing rights and exposure across Guild’s facilities including its planned 9,831 sq ft HQ, as well as the Company’s social and digital content featuring its professional players and content creators.
Guild and Razer share the same commitment to high quality esports entertainment and supporting esports communities. Razer has built the world’s largest gamer-focused ecosystems of hardware, software and services and created the widely-followed global tournament series, Razer Invitational, making it a strong partner for Guild following a string of hugely exciting partnership announcements and successes on the esports stage already.
“Guild has established a strong presence in the esports world with great teams and a distinctive audience. Together, we are going all out in ensuring fun-packed and memorable experiences to gamers and esports followers alike. With our ergonomic chairs, we’ve literally got Guild’s back in achieving greater success, as well as further strengthening our brand among Guild’s growing international fanbase.”
Flo Gutierrez, Global Esports Director at Razer
A creative launch video has been created to celebrate the partnership launch and will be previewed on Guild’s Youtube channel.
