Tournament organizer and esports production company PGL has expanded and renewed its partnership with entertainment agency IMG. IMG will be tasked with distributing PGL’s media rights globally for events taking place throughout 2022. In addition, IMG will be PGL’s exclusive sponsorship agency.
The partners’ first event will be the CS:GO Major, which will be held in Belgium. The partners announced that they will be working with RTS, a talent management and brand consultancy company. Founded last year, RTS is co-founded by streamer Imane “Pokimane” Anys, who also serves as the company’s Chief Creative Officer.
Joe Jenkins, Commercial Manager, IMG’s media business, said:
We were excited to work with the PGL on last year’s CS:GO Major which saw a record peak audience of 2.74m viewers, 120 hours of broadcast airtime and the tournament being distributed in 27 languages. Stockholm 2021 was the most successful CS:GO event of all time and we are looking forward to working with PGL again and continuing this success in 2022.
PGL and IMG have been working together since 2018. According to the release, IMG has played an important role for PGL by securing a number of media rights deals for its large esports events.
Silviu Stroie, CEO, PGL, said:
We are looking forward to working with IMG again on our rights portfolio this year as well as expanding our relationship as our exclusive partnership agency. We will be utilising IMG’s global reach and expertise to extend into new territories and grow audiences worldwide.
It is wonderful that such a great partnership continues for more than 4 years.
As esportimes, we wish success to the partners.
