Twitch Rivals, the tournament series held by live-streaming platform Twitch, has announced a partnership with Crypto.com.
The multi-year partnership will feature activities at upcoming Twitch events, alongside the exchange’s logo appearing in branded segments during streams. The Crypto.com brand will appear in over 250 streams in a year.
Lou Garate, Head of Global Sponsorship Sales at Twitch, said:
Twitch Rivals has built a loyal and global community of next-gen fans. Through our partnership with Crypto.com, we are looking forward to continuing to create new and exciting moments to drive engagement for our passionate and tech-savvy viewers.
In 2021, many Cryptocurrency companies started to enter in to the esports scene. Most recently, Crypto.com signed an £11 million deal with Fnatic to become a global cryptocurrency partner in September. In addition, giant teams such as NAVI, BIG, and Astralis have partnered with crypto exchange platforms.
See also: FNATIC Partners Up With Crypto.com!
Kris Marszalek, Co-Founder and CEO of Crypto.com, said the following about the partnership:
We’re extremely excited to add Twitch Rivals, the home of esports, to our growing portfolio of the world’s best brands in sports. With well-over 1bn gamers worldwide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable.
Crypto.com continues to grow in the esports scene with the deals it has made. We may see new partnership announcements with other major organizations in the future.
