Successful esports organization Ninjas in Pajamas have signed a five-year deal with blockchain company Zilliqa.
Zilliqa, a blockchain company, has become quite popular in the Cryptocurrency market in a short time. Founded in 2017, Zilliqa is a cryptocurrency company focused on building a blockchain platform. The company received its first coin offering in 2017. They later raised $22 million (~£16.02 million) in Ethereum. Collaboration with NIP marks Zilliqa’s first step into esports.
During Covid-19, esports organisations were able to switch to online play and marketing initiatives relatively easily compared to traditional sports. But with the world finding its rhythm in a ‘new normal,’ we needed to consider: how could people remain engaged? Could they use their time online to earn and not just play? With blockchain-based gaming companies being infused with nearly half a billion dollars in the first half of 2021 alone, crypto seemed to have all the answers.
Hicham Chahine, CEO, Ninjas in Pyjamas
Heads of the companies expect the experiences to provide users with ‘real and tangible benefits‘ alongside digital interactions. Among the organization’s mentions was people going into a virtual store to try the products. In addition, fans will have the opportunity to watch the NIP game together while in the virtual store.
Partnership includes experiences such as pop-ups in tournaments. Also, Zilliqa logo will be on NIP’s jersey’s. In addition, Zilliqa will take part in the PGL Major 2021 in Stockholm as a sponsor.
An interesting point in this partnership was that a ‘significant part’ of the sponsorship was paid with Zilliqa’s local currency, ZIL. Executives of both organizations expressed their opinions about this partnership.
The physical and digital worlds are merging, and it has left no one behind. Esports is a great example of this. Over the past year, aficionados looking for new means of engagement realized how esports could be enjoyed as a remote social experience with peers. Crypto joined in, adding immersive, play-to-earn components to this world. Zilliqa didn’t miss a beat. In addition it has been amping up our efforts to revolutionise the creator economy. Now we have the opportunity to make our mark with gaming legends Ninjas in Pyjamas. We have no doubt that this collaboration will bring new people, adoption into the cryptoverse.
Matt Dyer, Head of Growth at Zilliqa
