Brazilian Free Fire tournament Liga NFA has partnered with video platform TikTok to broadcast Liga NFA Season 5 Finals. With this partnership, TikTok became the official broadcast partner for the Liga NFA. Also, the tournament will be broadcasted on Booyah and Youtube.
TikTok‘s Gaming Partnership Manager in Latin America, Gui Barbose said the following;
We are actively seeking opportunities to bring incredible content to engage our large gamer audience. Broadcasting the NFA League finals, the main Free Fire emulator championship, reinforces our objective to increasingly invest in this audience.
Daniela Branco, Marketing Director of NFA also added;
We are born out of the community and we need to go where the community is. This partnership offers broader and more digital presence content options. We are the first Free Fire championship to be broadcast on TikTok, this is a global achievement and it is what our community deserves. Pioneering is in the brand’s DNA and this time it would be no different. We Make It Happen!
Fire Fire has become one of the most popular games in Brazil in the last 12 months. The Liga NFA Season 4 stream recorded 558,414 viewers, according to data from Esports Charts.
Lifa NFA Free Fire is a very popular tournament in Brazil. With that, TikTok wouldn’t miss such an opportunity. Free Fire entered the list of games partnered with TikTok such as, CS:GO, VALORANT, Mobile Legends, and PUBG. I’m curious to see which games will TikTok acquire in the future.
