British esports organization EXCEL Esports has partnered with German analytics company Shikenso. As a result of the agreement, EXCEL will use Shikenso’s AI-driven analytics software to extract digital data.
Shikenso is known for its analytics software that helps brands build better partnerships. Besides EXCEL, the company has collaborated with REKTGlobal, PGL, BLAST, Mousesports and other names in the industry.
EXCEL has recently signed a major partnership with British sportswear retailer JD Sports, as well as an agreement with PC manufacturer YOYOTECH. This year, the esports organization made it to the LEC Playoffs for the first time in its history.
Shikenso is gradually expanding its list of esports partnerships. That’s why the company now has partners in teams, holding companies and tournament organizers. EXCEL should also benefit from this collaboration, as Shikenso has a lot of experience in providing high quality data.