Plutus, the London-based fintech company, has entered the esports arena with a six-figure headline sponsorship of Lionscreed.
Notably, the company has also announced its intention to expand its presence in esports and the wider gaming space, having already integrated PlayStation, Xbox and Steam into its perks and rewards.
Founded in 2015, Plutus is committed to empowering users when it comes to managing their money. They offer many of the same financial products as banks, with a focus on flexibility, integrating cryptocurrency and rewards programmes into their services. Spending with a Plutus card earns the user 3% back in digital rewards, as well as benefits from a range of products and services. These perks are personalised to the user and can include Spotify, Deliveroo, Netflix and more, and as mentioned there’s plenty for gaming fans too, with PlayStation, Xbox and Steam included.
Plutus CEO Danial Daychopan said:
Dale Adams, COO and co-founder of Lionscreed, commented:
This investment and commitment to the sector come at a time of some economic turbulence for teams, especially with some sponsors pulling back, but Plutus is unequivocal in its belief in the potential of esports and gaming fans in general for its ROI.
With many Plutus customers actively involved in gaming, the company wanted to support this passion and explore the exciting potential of enhancing gaming through crypto rewards, with what they see as “a clear affinity between the two”. You can read more about Plutus here and join Discord here.